Posted on: 2016-05-03T10:26:32

Let’s understand the science behind the cycling first, to
1. Two wheels
2. One frame
3. Connectivity and
4. A cyclist –the driver who rides it .
The modern bicycle, complete with a steel frame, a chain drive, steel wheels, spokes, and pneumatic tires. We’ve described a bicycle as a “machine” and, in scientific terms, that’s exactly what it is: a device that can magnify force (making it easier to go uphill) or speed.


The frame
The frame doesn’t simply support you: its triangular shape (often two triangles joined together to make a diamond) is carefully designed to distribute your weight. Although the saddle is positioned much nearer to the back wheel, you lean forward to hold the handlebars. The angled bars in the frame are designed to share your weight more or less evenly between the front and back wheels. If you think about it, that’s really important. If all your weight acted over the back wheel, and you tried to pedal uphill, you’d tip backwards; similarly, if there were too much weight on the front wheel, you’d go head over heels every time you went downhill!
Frames aren’t designed to be 100 percent rigid: that would make for a much less comfortable ride. Virtually all bike frames flex and bend a little so they absorb some of the shocks of riding, though other factors (like the saddle and tires) have much more effect on ride comfort.
The wheels
The wheel is the most crucial element of the bicycle: it allows the rider to roll over the ground with great speed and efficiency.Dragging a load using a wheeled cart is far easier than dragging it on the ground—for two reasons:
Wheels reduce friction. Instead of simply sliding over the ground, the wheels dig in and rotate, turning around sturdy rods called axles.
Wheels provide leverage in other words, they are examples of force multipliers or simple machines.
The energy
It takes less energy to bicycle one mile than it takes to walk a mile. In fact, a bicycle can be up to 5 times more efficient than walking. If we compare the amount of calories burned in bicycling to the number of calories an automobile burns, the difference is astounding. One hundred calories can power a cyclist for three miles, but it would only power a car 280 feet (85 meters)!


A comparison of the energy cost of various forms of transportation shows that the bicycle is most energy-efficient.
It’s a machine, a system , a process in the sense that it converts energy from one form (whatever you had to eat) into another (the kinetic energy your body and bicycle have as they speed along).
Now you’ve probably heard of a law of physics called the conservation of energy, which says that you can’t create energy out of thin air or make it vanish without trace: all you can do is convert it from one from to another. So where does the energy you use in cycling actually go? It scientific terms, we say it goes into “doing work”.
The coolest thing about a bicycle is that it lets you get where you are going a lot faster and using a lot less energy than if you were walking or running.
“Penny-farthing” Victorian bicycle Vs Bicycle
You have probably seen a picture of the funny-looking “penny-farthing” or “high-wheeler” bicycles — the ones with a huge front wheel and a tiny rear wheel. You might even have seen someone riding one in a parade or in a movie. These bicycles became popular starting in 1870, but by the turn of the century were replaced by the “safety bicycle.” A bicycle from 1900 or 1910 looks almost exactly like any bicycle you see today. Today’s bicycles have two wheels of the same reasonable size, a pair of pedals in the middle of the bike and then a chain that connects the pedals to the rear wheel.
In a penny-farthing bicycle, the pedals and the front wheel are directly connected just like they are on a kid’s tricycle. That means that when you turn the pedals one time, the wheel goes around one time. That’s an inexpensive way to build a bicycle, but it has a problem. Think about a kid’s tricycle. The front wheel might be 16 inches (40 cm) in diameter, or 16 * 3.14 = 50 inches (127 cm) in circumference. That means that each time a kid on a tricycle pedals through one revolution of the front wheel, the tricycle moves forward 50 inches (127 cm). Let’s say that the kid is turning the front wheel at 60 rpm, or one revolution per second. That means that the tricycle is moving forward 50 inches per second. That is only 2.8 miles per hour (4.5 kph). If the kid pedals twice as fast, at 120 rpm, the trike is moving at just over 5 miles per hour (9 kph), and the kid looks like his legs are about to spin off because 120 rpm is a lot of pedaling!


Our objective is to help the developer community to create a bicycle approach in related to the credibility and make sure that they move faster with the energy. Most of the time currently the developers end up in creating the penny farthing approach.
Every real estate developer has to achieve two wheels first,
1. Developer credibility
2. Project brand identity

In the current scenario the developers also create these wheels but what they do is the penny farthing approach on this. They create their brand identity bigger than the project brand visibility and some time the project credibility is bigger than their own organisation and brand credibility. The difference in the wheel sizes even the energy is applied will not deliver the result as required and the developer have to keep on pedalling consistently with more efforts like riding the penny farthing.
As in the case of penny farthing the developer keep pedalling the front wheel which is the project brand identity than their credibility , that means every time they put efforts only then they see the result where their credibility of the brand never gives them any result its only the project brand identity which is giving them result. This is working on the pull mechanism. This not only becomes more costly affair but also the most time consuming affair.
We understand that only changing the sizes of wheels will not solve this there is a need to change the framework, the approach towards the cycling from the front wheel to real wheel cycling, instead of the pull to push mechanism, need to build in gears to make it safer faster and also more energy efficient.

To achieve the credibility cycling there are some of the attributes which are very crucial than the equal size wheels,
1. Balanced framework
2. Right connectivity
3. Energetic driving force

Our objectivity is to get the maximum output reach with minimum efforts and also to optimise the credibility of the developer established than just creating more visibility of brand for the development project and also to build credibility out of the brand equity that have been created out for the project through a balanced framework like that of a cycle to achieve the maximum output based on the aerodynamics , the scientific approach , here we are taking marketing science approach based on the consumer behaviour .

It’s not necessary that every time the brand identity is needed for the project under development, the credibility established by the developer on the brand can play an important role by the right connectivity, through various approaches of building trust and transparency with the potential new customer. In most of the scenarios reference of existing happy customers, visibility of the satisfied communities that have been created, identity of the landmarks built become the right connecting chord to strike relationship with a potential customer without even the brand identity of the new development. It’s the push of the real wheel, well established credibility making the new project identity actually like the case of bicycle.

One of the beautiful aspects of the cycling is on the momentum of ride it doubles not only the rider’s energy it helps to reach the destination faster and also it delivers double the result for the energy applied by the way of aerodynamics involved . this applies in the credibility cycling, when the established credibility of the developer is far more greater and keeps on accumulating on every project that is delivered, every brand identity of the project is established it multiplies with multiplier effect and delivers better results to the developer brand as well the project in the form of pricing premium, product demand and post buying satisfaction.

To make every development successfully, Most of the time the challenge is achievement both simultaneously and carrying forward towards the next development as well as the growth. But at the same time it’s very crucial and necessary for the every developer to achieve this, consistent balanced pedalling with the right connectivity for achievement the momentum on every project that is launched and every geography entered. We help the developer to build this, achieve this through a systematic approach of applied science with facts and figures.


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