Why REAF

When there are multiple ways and means for a Real Estate developer to do pre launch sales, why choose the REAF approach? It is not just because it is cost and time efficient, but much more.

REAF brings in a value proposition that is unmatched because of this unique business model and its approach to the market.

It offers a multi directional approach for holistic growth for every developer with a simplified executioner strategy backed by data. We ensure that every project that goes through REAF will be able to achieve significant value delivery and brand image lift.

Social price discovery will enable the developer to do the market to product fit.
Potential mapping will help the developer to win the competition and better execution
Customer self-participation will empower faster transaction cycle

Meet The People Who Make REAF

Manoj Motwani

Co-Founder

Manoj has over 25-years of career in Financial & Media Sector. He is the founder Director for Nirvana Finvest Services Private Limited, which holds majority shares in North Facing.

Manoj was part of the founders team of IndusInd Enterprises & Financial Limited (IEFL) – NBFC (Promoter of IndusInd Bank Limited) as well President for IndusInd Media & Communications Limited – Hinduja group companies. Also is active in Equity & commodities market.

He has done Masters in Commerce from Mumbai University and DFSIM from Narsee Monjee Institute of Management Studies,(NMIMS) Mumbai. Risk Management from CFA institute.

He is into lot of philanthropy activities in medical & Social field.

Ragavendra Subramanian

Founding Team

Ragavendra (Raghu) is a third generation entrepreneur in the Real Estate and construction industry. He comes from an illustrious family that boasts of 50+ entrepreneurs in the construction sector for over a century in Bangalore, Tamilnadu and Andhra Pradesh.With his family, he has created many landmark structures in South Bangalore in the last 30 years. He is an engineer by qualification

Lakshmi Narayanan

President

Lakshmi Narayanan (Lakshmi) founded REBI, India’s first Real Estate multi location transaction advisory service, in 2007. Under his leadership, the company has scaled great heights and now has 150 offices through franchise model, thanks to his foresight in establishing global partnership within three years from inception.

In 2012 he acquired TASMAC, a renowned B-School with global accreditation which boasts 20,000 post graduates. In 2015 he launched STREAM, India’s first Real Estate focussed online education platform. He is a regular speaker in some of the well known domestic forums such as CII, FICCI, IFA, FAI, and NAREDCO. He is also active member of Keiretsu, one of the world’s largest angel network forum.

He is an engineering graduate and a post graduate in international business management (MBA) from the United Kingdom. He is also certified from Royal institute Charted Surveyors (RICS)

R Srinivasa Ragavan

Founding Team

R Srinivasa Ragavan is an ex banker who spent his early years helping the retail banking division of two large private banks. He joined REBI, India's first multi location  Real Estate transaction house , in 2008 as part of senior management team. He handled marketing, operations, franchising, business strategy.

He has built a strong credibility and relationship with more than 300+ Real Estate developers, having been instrumental in strategising and marketing their projects nationally. He holds masters in business administration (MBA).

Rajev B Sharma

Founding Team

Rajev is a seasoned management professional and technocrat with an extensive 23 years of experience in heading Indian businesses. He has been responsible for directing all aspects of Strategy, Growth and Expansion in the institutional and retail markets. He co-founded and is currently the Managing Director of VICTORY.INC, a boutique Investment Banking advisory firm that advises SMEs on private equity, M&A, debt and other financial services.

He is also the Managing Director and CEO of TASA Varsity, an International Education & Study Abroad company. His previous professional assignment was with Unicon Financial Intermediaries as Country Head.

Earlier he was Sr. Vice President and Head of the Broking & istribution Business of Motilal Oswal Securities Ltd.

He is an engineer by qualification with a MBA in marketing. He is currently pursuing his PhD in Franchising. He is also certified by AMFI and NSE.

Vinay Mahajan

Principal Advisor

Vinay Mahajan has over 18 years of experience, at organizations such as ICFAI Hyderabad and Financial Services firms like ICICI Prudential Life insurance, Motital Oswal Financial Services, Anand Rathi Financial Services. He has held leadership positions and handled portfolio of Product, Wealth Management, Cross Selling, Training and HR as Head of the Department. He is the co-founder of TASA Varsity, an education start-up and Investment Banker based at Mumbai. He has been conducting investor education seminars on Financial Planning, contributing articles and has authored a book on Financial Planning.

He has a Masters in Engineering in Mechanical Engineering with Specialisation in Energy & Environment, CFA from ICFAI, CIIA (ACIIA, Germany), CFP (FPSB India) and SMP (IIM – Calcutta.)

Meet The People Who Make REAF

Manoj Motwani

Co-Founder

Manoj has over 25-years of career in Financial & Media Sector. He is the founder Director for Nirvana Finvest Services Private Limited, which holds majority shares in North Facing.

Manoj was part of the founders team of IndusInd Enterprises & Financial Limited (IEFL) – NBFC (Promoter of IndusInd Bank Limited) as well President for IndusInd Media & Communications Limited – Hinduja group companies. Also is active in Equity & commodities market.

He has done Masters in Commerce from Mumbai University and DFSIM from Narsee Monjee Institute of Management Studies,(NMIMS) Mumbai. Risk Management from CFA institute.

He is into lot of philanthropy activities in medical & Social field.

Ragavendra Subramanian

Founding Team

Ragavendra (Raghu) is a third generation entrepreneur in the Real Estate and construction industry. He comes from an illustrious family that boasts of 50+ entrepreneurs in the construction sector for over a century in Bangalore, Tamilnadu and Andhra Pradesh.With his family, he has created many landmark structures in South Bangalore in the last 30 years. He is an engineer by qualification

Lakshmi Narayanan

President

Lakshmi Narayanan (Lakshmi) founded REBI, India’s first Real Estate multi location transaction advisory service, in 2007. Under his leadership, the company has scaled great heights and now has 150 offices through franchise model, thanks to his foresight in establishing global partnership within three years from inception.

In 2012 he acquired TASMAC, a renowned B-School with global accreditation which boasts 20,000 post graduates. In 2015 he launched STREAM, India’s first Real Estate focussed online education platform. He is a regular speaker in some of the well known domestic forums such as CII, FICCI, IFA, FAI, and NAREDCO. He is also active member of Keiretsu, one of the world’s largest angel network forum.

He is an engineering graduate and a post graduate in international business management (MBA) from the United Kingdom. He is also certified from Royal institute Charted Surveyors (RICS)

R Srinivasa Ragavan

Founding Team

R Srinivasa Ragavan is an ex banker who spent his early years helping the retail banking division of two large private banks. He joined REBI, India's first multi location  Real Estate transaction house , in 2008 as part of senior management team. He handled marketing, operations, franchising, business strategy.

He has built a strong credibility and relationship with more than 300+ Real Estate developers, having been instrumental in strategising and marketing their projects nationally. He holds masters in business administration (MBA).

Rajev B Sharma

Founding Team

Rajev is a seasoned management professional and technocrat with an extensive 23 years of experience in heading Indian businesses. He has been responsible for directing all aspects of Strategy, Growth and Expansion in the institutional and retail markets. He co-founded and is currently the Managing Director of VICTORY.INC, a boutique Investment Banking advisory firm that advises SMEs on private equity, M&A, debt and other financial services.

He is also the Managing Director and CEO of TASA Varsity, an International Education & Study Abroad company. His previous professional assignment was with Unicon Financial Intermediaries as Country Head.

Earlier he was Sr. Vice President and Head of the Broking & Distribution Business of Motilal Oswal Securities Ltd.

He is an engineer by qualification with a MBA in marketing. He is currently pursuing his PhD in Franchising. He is also certified by AMFI and NSE.

Vinay Mahajan

Principal Advisor

Vinay Mahajan has over 18 years of experience, at organizations such as ICFAI Hyderabad and Financial Services firms like ICICI Prudential Life insurance, Motital Oswal Financial Services, Anand Rathi Financial Services. He has held leadership positions and handled portfolio of Product, Wealth Management, Cross Selling, Training and HR as Head of the Department. He is the co-founder of TASA Varsity, an education start-up and Investment Banker based at Mumbai. He has been conducting investor education seminars on Financial Planning, contributing articles and has authored a book on Financial Planning.

He has a Masters in Engineering in Mechanical Engineering with Specialisation in Energy & Environment, CFA from ICFAI, CIIA (ACIIA, Germany), CFP (FPSB India) and SMP (IIM – Calcutta.)

Credibility Cycling

Let’s understand the science behind the cycling first,

  1. Two Wheels
  2. One Frame
  3. Connectivity
  4. A Cyclist-the driver who rides it.

The modern bicycle, complete with a steel frame, a chain drive, steel wheels, spokes, and pneumatic tires. We’ve described a bicycle as a "machine" and, in scientific terms, that's exactly what it is: a device that can magnify force (making it easier to go uphill) or speed.

The Frame

The frame doesn't simply support you: its triangular shape (often two triangles joined together to make a diamond) is carefully designed to distribute your weight. Although the saddle is positioned much nearer to the back wheel, you lean forward to hold the handlebars. The angled bars in the frame are designed to share your weight more or less evenly between the front and back wheels. If you think about it, that's really important. If all your weight acted over the back wheel, and you tried to pedal uphill, you'd tip backwards; similarly, if there were too much weight on the front wheel, you'd go head over heels every time you went downhill!

Frames aren't designed to be 100 percent rigid: that would make for a much less comfortable ride. Virtually all bike frames flex and bend a little so they absorb some of the shocks of riding, though other factors (like the saddle and tires) have much more effect on ride comfort.

The Wheels

The wheel is the most crucial element of the bicycle: it allows the rider to roll over the ground with great speed and efficiency. Dragging a load using a wheeled cart is far easier than dragging it on the ground—for two reasons:

  • Wheels reduce friction. Instead of simply sliding over the ground, the wheels dig in and rotate, turning around sturdy rods called axles.
  • Wheels provide leverage in other words, they are examples of force multipliers or simple machines.

The Energy

It takes less energy to bicycle one mile than it takes to walk a mile. In fact, a bicycle can be up to 5 times more efficient than walking. If we compare the amount of calories burned in bicycling to the number of calories an automobile burns, the difference is astounding. One hundred calories can power a cyclist for three miles, but it would only power a car 280 feet (85 meters)!

A comparison of the energy cost of various forms of transportation shows that the bicycle is most energy-efficient.

It's a machine, a system, a process in the sense that it converts energy from one form (whatever you had to eat) into another (the kinetic energy your body and bicycle have as they speed along).

Now you've probably heard of a law of physics called the conservation of energy, which says that you can't create energy out of thin air or make it vanish without trace: all you can do is convert it from one from to another. So where does the energy you use in cycling actually go? It scientific terms, we say it goes into "doing work".

The coolest thing about a bicycle is that it lets you get where you are going a lot faster and using a lot less energy than if you were walking or running.

“Penny-farthing" Victorian bicycle Vs Bicycle

You have probably seen a picture of the funny-looking "penny-farthing" or "high-wheeler" bicycles -- the ones with a huge front wheel and a tiny rear wheel. You might even have seen someone riding one in a parade or in a movie. These bicycles became popular starting in 1870, but by the turn of the century were replaced by the "safety bicycle." A bicycle from 1900 or 1910 looks almost exactly like any bicycle you see today. Today's bicycles have two wheels of the same reasonable size, a pair of pedals in the middle of the bike and then a chain that connects the pedals to the rear wheel.

In a penny-farthing bicycle, the pedals and the front wheel are directly connected just like they are on a kid's tricycle. That means that when you turn the pedals one time, the wheel goes around one time. That's an inexpensive way to build a bicycle, but it has a problem. Think about a kid's tricycle. The front wheel might be 16 inches (40 cm) in diameter, or 16 * 3.14 = 50 inches (127 cm) in circumference. That means that each time a kid on a tricycle pedals through one revolution of the front wheel, the tricycle moves forward 50 inches (127 cm). Let's say that the kid is turning the front wheel at 60 rpm, or one revolution per second. That means that the tricycle is moving forward 50 inches per second. That is only 2.8 miles per hour (4.5 kph). If the kid pedals twice as fast, at 120 rpm, the trike is moving at just over 5 miles per hour (9 kph), and the kid looks like his legs are about to spin off because 120 rpm is a lot of pedalling!

Our objective is to help the developer community to create a bicycle approach in related to the credibility and make sure that they move faster with the energy. Most of the time currently the developers end up in creating the penny farthing approach.

cycle-img

Every Real Estate developer has to achieve two wheels first,

In the current scenario the developers also create these wheels but what they do is the penny farthing approach on this. They create their brand identity bigger than the project brand visibility and some time the project credibility is bigger than their own organisation and brand credibility. The difference in the wheel sizes even the energy is applied will not deliver the result as required and the developer have to keep on pedalling consistently with more efforts like riding the penny farthing.

As in the case of penny farthing the developer keeps pedalling the front wheel which is the project brand identity than their credibility , that means every time they put efforts only then they see the result where their credibility of the brand never gives them any result its only the project brand identity which is giving them result. This is working on the pull mechanism. This not only becomes costlier affair but also the most time consuming affair.

We understand that only changing the sizes of wheels will not solve this there is a need to change the framework, the approach towards the cycling from the front wheel to real wheel cycling, instead of the pull to push mechanism, need to build in gears to make it safer faster and also more energy efficient.

To achieve the credibility cycling there are some of the attributes which are very crucial than the equal size wheels,

  1. Balanced Framework
  2. Right Connectivity
  3. Energetic Driving Force

Our objectivity is to get the maximum output reach with minimum efforts and also to optimize the credibility of the developer established than just creating more visibility of brand for the development project and also to build credibility out of the brand equity that have been created out for the project through a balanced framework like that of a cycle to achieve the maximum output based on the aerodynamics , the scientific approach , here we are taking marketing science approach based on the consumer behaviour .

It’s not necessary that every time the brand identity is needed for the project under development, the credibility established by the developer on the brand can play an important role by the right connectivity, through various approaches of building trust and transparency with the potential new customer. In most of the scenarios reference of existing happy customers, visibility of the satisfied communities that have been created, identity of the landmarks built become the right connecting chord to strike relationship with a potential customer without even the brand identity of the new development. It’s the push of the real wheel, well established credibility making the new project identity actually like the case of bicycle.

One of the beautiful aspects of the cycling is on the momentum of ride it doubles not only the rider’s energy it helps to reach the destination faster and also it delivers double the result for the energy applied by the way of aerodynamics involved . this applies in the credibility cycling, when the established credibility of the developer is far greater and keeps on accumulating on every project that is delivered, every brand identity of the project is established it multiplies with multiplier effect and delivers better results to the developer brand as well the project in the form of pricing premium, product demand and post buying satisfaction.

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To make every development successfully, Most of the time the challenge is achievement both simultaneously and carrying forward towards the next development as well as the growth. But at the same time it’s very crucial and necessary for the every developer to achieve this, consistent balanced pedalling with the right connectivity for achievement the momentum on every project that is launched and every geography entered. We help the developer to build this, achieve this through a systematic approach of applied science with facts and figures.

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